Bizarrrre
Connection through self-expression.
Marketing course project creating a T-shirt brand for Gen Z. The idea: clothes that help people connect through pop culture and QR codes.
Overview
Bizarrrre is a marketing research project developing a complete brand identity for a T-shirt company designed to help people connect and make friends through message-driven fashion. The brand combines pop culture humor with sustainability and innovative QR-based social features, targeting socially active Gen Z consumers in urban areas.
Role
Brand Strategist
Duration
Marketing Course
Documents
The Concept
The T-shirt collection helps people connect and make friends by wearing funny or message-driven clothing during the day or at night. Each T-shirt features a QR code that directs potential customers to the website offering discounts. The person wearing the T-shirt acts as a promoter, receiving discounts for recommendations that lead to purchases.
Brand Identity
The brand name 'Bizarrrre' is iconoclastic—a French and English word that both languages understand. The 4 R's emphasize quirkiness and stand out from competitors, adding original spelling that resonates with Gen Z's desire to be unique. The logo combines modernity with minimalist details, featuring a woman sitting on a ruler symbolizing the fashion-connection relationship.
The one word to describe my brand is connection.
Brand Vision
Product Design
T-shirts are 100% cotton, soft, comfortable, hypoallergenic, and pre-shrunk. Eco-friendly and sustainably produced in San Francisco. Available in beautiful pastel colors including soft orange, turquoise, purple, white, yellow, pink, grey, red and blue. Both regular T-shirts and crop tops available in unisex fit from XS to XXL.
Target Audience
Young adults aged 18-30, socially active and open to making new connections. High school students, college students and young professionals with mid-level income in urban and suburban areas. They value humor, authenticity and fashion as self-expression. They want something different from the basic white T-shirt.
$30K–$75K
Income Range
Urban
Geography
All Genders
Inclusive
Social Connection
The principal advantage is day-to-night versatility. The design is casual but fits club social events. Almost every time someone wears a pop culture T-shirt, they get complimented and asked where they bought it. This creates organic conversations and connections, especially in social settings like Castro district nightlife.
People want originality and an easy way to start a conversation with someone, which is basically a tee shirt, shoes or jewelry.
Personal Experience
Role & Learnings
This project developed comprehensive brand strategy skills including naming, logo design, target persona development and value proposition. I learned to translate consumer insights into actionable brand elements that resonate emotionally with the target demographic while maintaining sustainability and social connection at the core of the brand identity.
Primary Channel
QR
Referral System
Creator
Platform Model
Gallery
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Key Results
Developed complete brand identity with iconoclastic naming strategy
Created sustainable product line with eco-friendly production
Designed innovative QR-based referral and social connection system
Built customer design platform enabling profit-sharing for creators